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Sunday, 14 April 2013

First Look at Ice Warrior Action Figure!

SFX have revealed the first of a range of new upcoming Doctor Who action figures from Character Options, which in comparison to previously released figures and playsets, is scaled to the new size of 3.75", read on for further details on the upcoming releases:

Character Options is launching a new range of 3.75-inch Doctor Who figures to celebrate to the 50th anniversary show, and SFX has your first look at the new, upcoming Ice Warrior figure.

“After huge popular demand from fans, 2013 will see the launch of a range of new series 3¾ inch figures and playsets. The new collection will succeed the incredibly successful 5-inch figures portraying both characters and storylines from the new series including The Eleventh Doctor, his new companion Clara as well as many of the foes he has met over the past 50 years,” says Character Options brand manager Mark Hunt.

He adds: “We also have some very special 50th Anniversary product for later in the year… but that is top secret!”

Describing why Character Options has begun the new range with its new size, Hunt says, “This is the 50th anniversary year of Doctor Who and we wanted to create something that was new for the brand and refresh our product offering, and create some demand amongst both avid collectors, fans and children. Our market research showed that many children today are collecting smaller figures and boys action figures across the market are moving to this size.

“The new size also allows us to bring a more affordable price point that we would not be able to at this time with a 5-inch figure. This again is reacting to the market conditions and makes the figures more accessible to more fans. Again in such a special year it was important that we cater for as many as possible.”

These highly detailed, realistic and poseable 3.75 action figures include characters from Doctor Who series seven including Daleks, Weeping Angels, Cybermen armies, and, of course, the Ice Warriors!

The figure is will be on sale next month along with a a range of new Doctor Who figures from series seven, priced £6.99 each, more details coming soon.